diff --git a/dailyreleases/generation.py b/dailyreleases/generation.py
index 6b0f215..7927916 100644
--- a/dailyreleases/generation.py
+++ b/dailyreleases/generation.py
@@ -23,13 +23,17 @@ def popularity(release: Release):
 
 
 def row(release: Release):
+    # Bold row if Denuvo crack. We're checking this first so as to not actually insert 'DENUVO' as a highlight
+    highlights = [h for h in release.highlights if h not in ("DENUVO",)]  # avoids modifying original release object
+    bold = highlights != release.highlights
+
     # The rows in the table containing updates will use the full rls_name as the name, while tables
     # containing game and DLC releases will show tags and highlights, as well as the stylized game_name.
     if release.type == ReleaseType.UPDATE:
         name = f"[{release.rls_name}]({release.nfo_link})"
     else:
         tags = " ({})".format(" ".join(release.tags)) if release.tags else ""
-        highlights = " **- {}**".format(", ".join(release.highlights)) if release.highlights else ""
+        highlights = " **- {}**".format(", ".join(highlights)) if highlights else ""
         name = "[{}{}]({}){}".format(util.markdown_escape(release.game_name),
                                      tags,
                                      release.nfo_link,
@@ -43,7 +47,11 @@ def row(release: Release):
         num_reviews_humanized = util.humanize(release.num_reviews, precision=1, prefix="dec", suffix="")
         reviews = f"{release.score:.0%} ({num_reviews_humanized})"
 
-    return name, release.group, stores, reviews
+    r = (name, release.group, stores, reviews)
+    if bold:
+        r = tuple(f"**{c.replace('**', '')}**" for c in r)  # .replace ensures no nested bold, which is unsupported
+
+    return r
 
 
 def generate_post(releases: Releases) -> str: